{"product_id":"no-b-s-direct-marketing-dan-s-kennedy","title":"No B. S. Direct Marketing","description":"Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Dan S. Kennedy\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Entrepreneur Media Inc\/Entrepreneur Press\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYear:\u003c\/strong\u003e 2018\u003c\/p\u003e","brand":"Entrepreneur Media Inc\/Entrepreneur Press","offers":[{"title":"Default Title","offer_id":45681141481663,"sku":"9781599186252","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/1060\/1663\/files\/view_archive_6f377223-e492-4539-8b51-f083c8ca73af.jpg?v=1780461712","url":"https:\/\/www.blendedbooknook.com\/products\/no-b-s-direct-marketing-dan-s-kennedy","provider":"Blended Book Nook","version":"1.0","type":"link"}